I am finally on the execution phase of expanding my print capabilities. As with most things in life, timing is everything and unfortunately my desktop computer needed to be upgraded before the printer purchase. When Adobe gives you the popup window saying that they cannot install the latest software updates with the words ‘upgrade your computer’ then I suppose it’s time. So the 2017 iMac will find a new home with a grateful and very creative young person. I got my money’s worth though. Almost 10 years on a desktop is a great run! Financially, the timing of this pumped the brakes on everything, of course.

As a creative or artist refines their vision, they inevitably seek ways to become more precise and more authentic in execution of their vision. It becomes a matter of control. Whether your goal is straight reportage imagery, high-glam magazine portraits or avant-garde abstract compositions, you will eventually experience the limits of your current skillset and your equipment. In my case, printing at the level of control that I seek requires a purchase of my own “pro-grade” printer. Print labs do a fine job for calendars or wall art, but you’re just not going to get the perfect execution in the final print (unless you’re working with an independent printer and print master).

The purchase of this printer will allow me to do several things. I already mentioned the control aspect. To elaborate, I will now be able to experiment with different substrates/papers which means that I can immediately determine if a modification to the soft proof for that paper edit is needed.

I will also be able to more quickly develop a print if I get requests to do so. The current process of sending out files (soft proofs) to the commercial printer for prints (hard proofs) and then making modifications is time consuming; I may lose interest (I get distracted easily and procrastinate a bit) and the potential buyer may too.

I may be able to build a larger body of physical works for galleries and for potential sale, which you would inevitably see on this website. Through the process of dialing in the file and substrate combo, I will be able to print confidently on demand.

Although subjective, I feel there’s a bit of demand for things made, touched by people. Although I cringe at words like bespoke or artisanal, I do understand why they have become overused in marketing.

a good commercial print, but that’s not the norm

There will be a welcome learning process in this, but I do look forward to eventually mastering it.

In the meantime, enjoy a few recent captures and re-edits (that may eventually become prints).

Find calm in the chaos

Ink on Paper

Profitable Sunrises